Ways To Identify Your Target Market as a Start-Up

Ways To Identify Your Target Market as a Start-Up

The most important part of establishing any business is to know how to identify your target market. Without this knowledge, you risk mismanaging your marketing strategy, potentially losing your ideal client base to the competition. Do the necessary research beforehand, and utilize the best strategies to ensure your services and products get to your target…

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Small Business Ventures To Consider in 2021

Small Business Ventures To Consider in 2021

Being the head of a business allows for financial and administrative freedom, but it comes with several logistical and management concerns that can be overwhelming. However, by utilizing your own talents and enlisting the professional abilities of others, you can start off with a solid business strategy with reduced risks. Be aware of some small…

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Common Funding Challenges Small Businesses Face

Common Funding Challenges Small Businesses Face

New small businesses can have a high probability of failure, and many of the factors leading to this come in financing issues. There are several common funding challenges small businesses face every day, and knowing what to anticipate can mitigate the damage these challenges cause. Be aware of what lies beyond the horizon for your…

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4 Advantages of Becoming an Entrepreneur

4 Advantages of Becoming an Entrepreneur

Not everyone has the entrepreneurial spirit; it comes with a lot of risks and frustrations and can amount to nothing if too many things go wrong. The barrier to entry is accepting these potential hardships, but once you do, the advantages of becoming an entrepreneur bring significant personal, financial, and professional benefits. Consider the benefits…

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The Ultimate Guide: How to Apply and Qualify for an SBA

The Ultimate Guide: How to Apply and Qualify for an SBA

Small businesses open every day. But starting a venture isn’t cheap. The acts of securing a physical storefront, getting your management structure in order, hiring the necessary employees, purchasing or leasing equipment, and marketing all demand money. Most people starting businesses don’t pay for everything out of their own pockets upfront; it costs far too…

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4 Factors That Affect Financing Your Start-Up

4 Factors That Affect Financing Your Start-Up

Financing your business requires a lot of determination, effort, and adaptability. It’s unreasonable to expect individuals to finance the entire endeavor with their own capital; start-ups simply require too much money for most people to do so alone. During this process, you should know four factors that affect financing your start-up—the variables that could be…

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Insights for long-term entrepreneurial success

Entrepreneurial thinking has been around since the development of money. And it has grown exponentially since the pandemic forced people to re-think and adapt their own prospects. That leaves the small business community with an outsized contingent of new business owners. While many of those new companies are owned by seasoned business professionals, many are…

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Use social media to maximize response

people holding phones in a circle with message bubbles popping up in the air

Social media—such as Facebook, Instagram, Twitter and others—serve businesses best in two broad areas: in public relations (PR) (by building and reinforcing awareness) and in advertising (by showcasing targeted paid ads). And the platforms have carved out a comfortable niche for small businesses looking for either service. Or both. If you use social media mainly…

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Public speaking skills

man speaking in front of an audience in a theater

If you’re like a lot of people, you’d sooner endure a root canal than speak to an audience. That’s understandable—and common; the aversion to public speaking even has a clinical name: Glossophobia. As a small business owner, you can avoid performing this particular job requirement (and for many, it is a requirement) for only so…

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Basics of blogging

person's hands showing typing on a laptop

If your business relies on a web presence, you may be considering a blog to build traffic to your site. Like other communication channels, blogging has its own rules, protocols and best practices. Businesses, especially small ones, use blogs to build awareness and excitement, attract an audience of followers, leverage their expertise, boost engagement, communicate…

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5 tips to make your new business marketing plan work

hand placing colorful sticky notes on wall with reminders

Many small business owners start off making decisions, even consequential ones, while multitasking on the fly. In the early going, you might be doing more doing than planning: developing your product or service, raising capital, and other concrete first steps. That’s understandable; those issues are all critical. Eventually though you’ll need to shift some of…

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Tips for using freelance talent

cartoon image of the back of a guy at a desk with a computer

Freelancing has expanded rapidly throughout the economy, especially during the 2020 downturn related to the pandemic. And from all indications, it’s poised to keep growing; even as the economy rebuilds, there’s a trend away from full-time employment. In some sectors, like ride sharing, workers who freelance function largely on a plug-and-play basis. But for many…

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