You already know your products and services, but how well do you know your customers and prospects? Marketers have a name for them: your target(s). They’re the people you sell to—or plan to. They’re the people you think about first when designing your offers, your marketing and advertising campaigns, your entire business, really. So it…

Read More

On Friday, March 27, the president signed the $2.2 trillion Coronavirus Aid, Relief, and Economic Security (CARES) Act into law, providing a wide range of urgently needed financial relief across many vulnerable economic sectors. Most notably for small business owners, the package includes low-interest loans (4 percent or less) to help small businesses (those with…

Read More

Of all the values entrepreneurs like to project, conscientiousness might not top everyone’s list. Sure it’s a nice trait to have, but maybe you’d rather be known for your laser-like focus, your never-ending enthusiasm, your can-do spirit or creative problem-solving skills. There’s nothing wrong with those descriptors. But to be perceived as conscientious is to…

Read More

As a small business owner, you can’t do it all yourself. There are times when you need to delegate to someone who has more knowledge about a complex task or process, or someone who has more bandwidth to get the job done. But assigning separate tasks—or bundles of them—can impede your progress if you do…

Read More

If you were starting an accounting or finance business, you could assess your company’s profitability on your own. But others might need a little help. Most entrepreneurs have significantly more practical knowledge about their own field than about number-crunching. That’s not usually a problem: you can retain subject matter experts to advise you on mission-critical…

Read More

It’s the same question faced by all entrepreneurs when they first start out: How should the business be structured? And if you’re thinking about forming a business entity, it’s one of the first decisions you’ll face too.At the state and federal levels, businesses are subject to regulations that affect how they are formed, how they…

Read More