Public speaking skills

By lenashorepango | April 13, 2021
man speaking in front of an audience in a theater

If you’re like a lot of people, you’d sooner endure a root canal than speak to an audience. That’s understandable—and common; the aversion to public speaking even has a clinical name: Glossophobia. As a small business owner, you can avoid performing this particular job requirement (and for many, it is a requirement) for only so…

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Basics of blogging

By lenashorepango | April 8, 2021
person's hands showing typing on a laptop

If your business relies on a web presence, you may be considering a blog to build traffic to your site. Like other communication channels, blogging has its own rules, protocols and best practices. Businesses, especially small ones, use blogs to build awareness and excitement, attract an audience of followers, leverage their expertise, boost engagement, communicate…

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