Public speaking skills

If you’re like a lot of people, you’d sooner endure a root canal than speak to an audience. That’s understandable—and common; the aversion to public speaking even has a clinical name: Glossophobia. As a small business owner, you can avoid performing this particular job requirement (and for many, it is a requirement) for only so…

Read More

Basics of blogging

If your business relies on a web presence, you may be considering a blog to build traffic to your site. Like other communication channels, blogging has its own rules, protocols and best practices. Businesses, especially small ones, use blogs to build awareness and excitement, attract an audience of followers, leverage their expertise, boost engagement, communicate…

Read More

5 tips to make your new business marketing plan work

Many small business owners start off making decisions, even consequential ones, while multitasking on the fly. In the early going, you might be doing more doing than planning: developing your product or service, raising capital, and other concrete first steps. That’s understandable; those issues are all critical. Eventually though you’ll need to shift some of…

Read More

Tips for using freelance talent

Freelancing has expanded rapidly throughout the economy, especially during the 2020 downturn related to the pandemic. And from all indications, it’s poised to keep growing; even as the economy rebuilds, there’s a trend away from full-time employment. In some sectors, like ride sharing, workers who freelance function largely on a plug-and-play basis. But for many…

Read More

Avoid startup blunders by focusing on revenue

When you’re just starting a business, there are so many imperatives to focus on that it’s hard to prioritize. Raising capital. Marketing. Operations. Staffing. Product development. How do you allocate your limited resources and bandwidth? As you triage the mission-critical details demanding your attention, you might be tempted to move one of those details, your…

Read More

Attributes of standout entrepreneurs

Outwardly, you have all the elements in place to launch a successful startup: the capital, the product, the team, the location and the market. But what about inwardly? Do you have what it takes to alchemize all those elements into a business to be reckoned with? For many small business owners, the secret sauce is…

Read More

Tips for post-pandemic reopening

Few small business owners have ever experienced a summer like the one just ended, with its lockdowns, phased reopenings, re-closings and associated uncertainty. But one thing is certain: When you get an all-clear signal (and if you haven’t yet, you will), you can’t just crank the engine and re-start the business as if nothing happened.…

Read More

Encouraging PPP results

The federal government’s Paycheck Protection Program (PPP) ended on August 8, marking a milestone in the nation’s small business sector. As we step back to assess results, we’ve learned a lot. We’re proud of our client businesses, who stepped up under extraordinary and difficult circumstances to secure available resources to weather the ongoing crisis. All…

Read More

Get to Know your Target Market(s)

You already know your products and services, but how well do you know your customers and prospects? Marketers have a name for them: your target(s). They’re the people you sell to—or plan to. They’re the people you think about first when designing your offers, your marketing and advertising campaigns, your entire business, really. So it…

Read More

Reopening your business post-pandemic closure

All 50 states have started allowing some businesses to reopen, with limitations, after the coronavirus pandemic. For most businesses, particularly those that serve the public and have a physical presence, reopening will be a slow and careful process. Local and state requirements vary widely, so it’s essential to check in with those authorities for guidance.…

Read More

Small Business COVID-19 relief is here – Pango CARES to help

On Friday, March 27, the president signed the $2.2 trillion Coronavirus Aid, Relief, and Economic Security (CARES) Act into law, providing a wide range of urgently needed financial relief across many vulnerable economic sectors. Most notably for small business owners, the package includes low-interest loans (4 percent or less) to help small businesses (those with…

Read More

Cybersecurity best practices

If you think cybersecurity is a concern for other people, think again. The FBI’s Internet Crime Report estimated the total cost of cyberattacks at $2.7 billion in 2018, the most recent year for which data is available. That represents a lot of damage to a lot of bottom lines. Meanwhile, a recent Small Business Administration…

Read More