Freelancing has expanded rapidly throughout the economy, especially during the 2020 downturn related to the pandemic. And from all indications, it’s poised to keep growing; even as the economy rebuilds, there’s a trend away from full-time employment. In some sectors, like ride sharing, workers who freelance function largely on a plug-and-play basis. But for many…

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When you’re just starting a business, there are so many imperatives to focus on that it’s hard to prioritize. Raising capital. Marketing. Operations. Staffing. Product development. How do you allocate your limited resources and bandwidth? As you triage the mission-critical details demanding your attention, you might be tempted to move one of those details, your…

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Outwardly, you have all the elements in place to launch a successful startup: the capital, the product, the team, the location and the market. But what about inwardly? Do you have what it takes to alchemize all those elements into a business to be reckoned with? For many small business owners, the secret sauce is…

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Few small business owners have ever experienced a summer like the one just ended, with its lockdowns, phased reopenings, re-closings and associated uncertainty. But one thing is certain: When you get an all-clear signal (and if you haven’t yet, you will), you can’t just crank the engine and re-start the business as if nothing happened.…

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The federal government’s Paycheck Protection Program (PPP) ended on August 8, marking a milestone in the nation’s small business sector. As we step back to assess results, we’ve learned a lot. We’re proud of our client businesses, who stepped up under extraordinary and difficult circumstances to secure available resources to weather the ongoing crisis. All…

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You already know your products and services, but how well do you know your customers and prospects? Marketers have a name for them: your target(s). They’re the people you sell to—or plan to. They’re the people you think about first when designing your offers, your marketing and advertising campaigns, your entire business, really. So it…

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All 50 states have started allowing some businesses to reopen, with limitations, after the coronavirus pandemic. For most businesses, particularly those that serve the public and have a physical presence, reopening will be a slow and careful process. Local and state requirements vary widely, so it’s essential to check in with those authorities for guidance.…

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On Friday, March 27, the president signed the $2.2 trillion Coronavirus Aid, Relief, and Economic Security (CARES) Act into law, providing a wide range of urgently needed financial relief across many vulnerable economic sectors. Most notably for small business owners, the package includes low-interest loans (4 percent or less) to help small businesses (those with…

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If you think cybersecurity is a concern for other people, think again. The FBI’s Internet Crime Report estimated the total cost of cyberattacks at $2.7 billion in 2018, the most recent year for which data is available. That represents a lot of damage to a lot of bottom lines. Meanwhile, a recent Small Business Administration…

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If you’re uncomfortable with risk, entrepreneurship might not be for you. Building a business from scratch based on nothing but a good idea is inherently risky. Despite extensive planning, there’s so much that can go wrong. You can minimize risks but cannot eliminate them. Whether you’re investing in a brand-name franchise or developing a unique…

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If you’re looking to do well in a small business venture, three types of qualities can help you. One type is beyond your control, including your age and level of experience in the relevant fields. Another type takes years, maybe decades, to acquire. An education or a support network would fall into this category. But…

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It’s the same question faced by all entrepreneurs when they first start out: How should the business be structured? And if you’re thinking about forming a business entity, it’s one of the first decisions you’ll face too.At the state and federal levels, businesses are subject to regulations that affect how they are formed, how they…

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