Business Resources
Avoid startup blunders by focusing on revenue
When you’re just starting a business, there are so many imperatives to focus on that it’s hard to prioritize. Raising capital. Marketing. Operations. Staffing. Product development. How do you allocate your limited resources and bandwidth? As you triage the mission-critical details demanding your attention, you might be tempted to move one of those details, your…
Read MoreAttributes of standout entrepreneurs
Outwardly, you have all the elements in place to launch a successful startup: the capital, the product, the team, the location and the market. But what about inwardly? Do you have what it takes to alchemize all those elements into a business to be reckoned with? For many small business owners, the secret sauce is…
Read MorePango recognized for best value 2 years in a row!
Pango Financial is proud to be recognized for offering the best value among Rollover for Business Startups (ROBS) providers in 2020 and 2021! The distinction comes from Investopedia.com, a respected website relied on by business owners, financial advisors, investors, executives and others worldwide for unbiased information. Pango’s ROBS service, our acclaimed DreamSpark® plan, lets investors…
Read MoreTips for post-pandemic reopening
Few small business owners have ever experienced a summer like the one just ended, with its lockdowns, phased reopenings, re-closings and associated uncertainty. But one thing is certain: When you get an all-clear signal (and if you haven’t yet, you will), you can’t just crank the engine and re-start the business as if nothing happened.…
Read MoreThe 10 Misconceptions about ROBS Plans
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Read MoreEncouraging PPP results
The federal government’s Paycheck Protection Program (PPP) ended on August 8, marking a milestone in the nation’s small business sector. As we step back to assess results, we’ve learned a lot. We’re proud of our client businesses, who stepped up under extraordinary and difficult circumstances to secure available resources to weather the ongoing crisis. All…
Read MoreLeveraging public relations to get noticed
One of the most consistent fundamentals of marketing is to get noticed. That maxim holds for small businesses, both B2B and B2C—even during a pandemic that’s upending the norms and guardrails that define marketing and sales. Getting noticed is how you separate yourself from competitors. It’s how you give prospects a reason to look more…
Read MorePost-pandemic hiring tips for small businesses
Lockdowns. Social distancing. Fever checks. Paycheck Protection Program (PPP). Personal Protective Equipment (PPE). At some point, the pandemic of 2020 will move on; in some locations it already has eased. As the economy recovers, small business owners will begin addressing how, when, and in what form to re-start. Maybe you’ve already started down that road.…
Read MoreGet to Know your Target Market(s)
You already know your products and services, but how well do you know your customers and prospects? Marketers have a name for them: your target(s). They’re the people you sell to—or plan to. They’re the people you think about first when designing your offers, your marketing and advertising campaigns, your entire business, really. So it…
Read MoreReopening your business post-pandemic closure
All 50 states have started allowing some businesses to reopen, with limitations, after the coronavirus pandemic. For most businesses, particularly those that serve the public and have a physical presence, reopening will be a slow and careful process. Local and state requirements vary widely, so it’s essential to check in with those authorities for guidance.…
Read MoreBeef up your pitching skills
In today’s economic climate, everybody is trying to drum up business. If you own or run a small business, pitching new business is probably not far from the top of your agenda anyway. So there’s never a bad time to take a good look at your whole relationship with sales. Whether you employ 499 or…
Read MoreSmall Business COVID-19 relief is here – Pango CARES to help
On Friday, March 27, the president signed the $2.2 trillion Coronavirus Aid, Relief, and Economic Security (CARES) Act into law, providing a wide range of urgently needed financial relief across many vulnerable economic sectors. Most notably for small business owners, the package includes low-interest loans (4 percent or less) to help small businesses (those with…
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