The Benefits of Self-Funding Your Business

The Benefits of Self-Funding Your Business

How do you want to fund your small business? There are plenty of options available to you, from SBA loans to crowdfunding solutions. However, self-funding your business also brings many benefits with it. Consider taking the plunge and injecting your own money into your small business to boost its chances of success. Retain Control When…

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How To Select the Best Business Funding Solution

How To Select the Best Business Funding Solution

Are you in the process of starting a new business? It’s an exciting venture; from choosing an office or storefront to constructing a five-year plan, business ownership can be remarkably rewarding. However, to reap those rewards more effectively, you’ll need adequate startup funds to hit the ground running. Most people don’t have that kind of…

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6 Common Myths About Rollovers As Business Startups

6 Common Myths About Rollovers As Business Startups

If you’ve been reading up on small businesses and startups, you’ve probably heard of a funding opportunity referred to as Rollovers as Business Startups, or ROBS. As with any investment, a ROBS plan is a leap of faith that your business idea will pay off. However, many misconceptions exist about this particular funding option. We’re…

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Differences Between 401(k) Loans & 401(k) Business Financing

Differences Between 401(k) Loans & 401(k) Business Financing

If you are a new business owner looking to pay your startup costs, you have a few options at your disposal. Your 401(k) retirement account could be instrumental in getting your business off the ground. But what are your options? Look at the difference between 401(k) loans and 401(k) business financing to make the most…

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Insights for long-term entrepreneurial success

Entrepreneurial thinking has been around since the development of money. And it has grown exponentially since the pandemic forced people to re-think and adapt their own prospects. That leaves the small business community with an outsized contingent of new business owners. While many of those new companies are owned by seasoned business professionals, many are…

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Use social media to maximize response

people holding phones in a circle with message bubbles popping up in the air

Social media—such as Facebook, Instagram, Twitter and others—serve businesses best in two broad areas: in public relations (PR) (by building and reinforcing awareness) and in advertising (by showcasing targeted paid ads). And the platforms have carved out a comfortable niche for small businesses looking for either service. Or both. If you use social media mainly…

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Public speaking skills

man speaking in front of an audience in a theater

If you’re like a lot of people, you’d sooner endure a root canal than speak to an audience. That’s understandable—and common; the aversion to public speaking even has a clinical name: Glossophobia. As a small business owner, you can avoid performing this particular job requirement (and for many, it is a requirement) for only so…

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Basics of blogging

person's hands showing typing on a laptop

If your business relies on a web presence, you may be considering a blog to build traffic to your site. Like other communication channels, blogging has its own rules, protocols and best practices. Businesses, especially small ones, use blogs to build awareness and excitement, attract an audience of followers, leverage their expertise, boost engagement, communicate…

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5 tips to make your new business marketing plan work

hand placing colorful sticky notes on wall with reminders

Many small business owners start off making decisions, even consequential ones, while multitasking on the fly. In the early going, you might be doing more doing than planning: developing your product or service, raising capital, and other concrete first steps. That’s understandable; those issues are all critical. Eventually though you’ll need to shift some of…

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Tips for using freelance talent

cartoon image of the back of a guy at a desk with a computer

Freelancing has expanded rapidly throughout the economy, especially during the 2020 downturn related to the pandemic. And from all indications, it’s poised to keep growing; even as the economy rebuilds, there’s a trend away from full-time employment. In some sectors, like ride sharing, workers who freelance function largely on a plug-and-play basis. But for many…

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Avoid startup blunders by focusing on revenue

bar graph with cartoon arm sticking a magnifying glass over the graph

When you’re just starting a business, there are so many imperatives to focus on that it’s hard to prioritize. Raising capital. Marketing. Operations. Staffing. Product development. How do you allocate your limited resources and bandwidth? As you triage the mission-critical details demanding your attention, you might be tempted to move one of those details, your…

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